If you’re reading this article, you’re either a customer of SAP ATTP (Advanced Track & Trace For Pharmaceuticals) aiming to get more value from the solution, a prospect looking to get started with SAP ATTP serialization, or just generally curious about what SAP ATTP is all about. Whichever group you belong to, this article will provide valuable information that will quench your thirst.
What is the SAP ATTP Solution?
At its core, the solution is designed to help generate and manage the serial numbers of all the products you manufacture. These identifiers (product serial codes) are then used to track the product as it moves through the supply chain, from the manufacturer to the distributor to the retailer and, ultimately, to the end consumer, as well as maintaining a complete record of all transactions and movements associated with the product.
SAP ATTP includes a range of compliance features, enabling organizations to comply with various regulatory requirements such as the Drug Supply Chain Security Act (DSCSA) in the United States and the Falsified Medicines Directive (FMD) in Europe.
The solution is primarily used typically by large, multinational companies that need to manage complex supply chains across multiple countries and regions. It has received high marks from users and industry analysts alike.
How To Engage Patients With The SAP ATTP Serial Codes on Your Products
By integrating with SAP ATTP, Chekkit is able to ingest the serial numbers (DataMatrix codes) of your products, enable mobile phones to verify the codes, and also compare the supply chain data already being collected on SAP ATTP with the data of repositories operated by different countries.
SAP ATTP includes a range of compliance features, enabling organizations to comply with various regulatory requirements such as the Drug Supply Chain Security Act (DSCSA) in the United States and the Falsified Medicines Directive (FMD) in Europe.
The solution is primarily used typically by large, multinational companies that need to manage complex supply chains across multiple countries and regions. It has received high marks from users and industry analysts alike.
What Channels & Activities Are Available To Engage Patients?
These activities can be paired with your normal marketing activities on social media, in stores, activations, in-field events, and so many others. Here are some of the ways Chekkit users currently engage their patients:
1. Counterfeit Detection & Patient Feedback
This is a great way to boost trust in your brand by enabling patients to scan the drugs they buy, see whether it’s fake, original, or expired, and finally, see how the product made its way from the factory to their hands.
The process takes less than 5 seconds and with Chekkit, up to 60% of products we work with get verified by patients because we offer an incentive whenever the patient verifies a product.
2. Marketing Campaigns, Sales Promotions & Loyalty Programs
We have seen brands boost their sales by up to 10x in just 12 months. Using Chekkit, you can layer fun and gamified activities like interactive games, filters, trivia, or quizzes, that patients can participate in just by scanning the DataMatrix codes on your products and get rewards for their participation.
You can use this to launch new products, reward loyal buyers, consolidate brand affinity for best-performing products, or boost the sales of underperforming products. This is very popular for many OTC products.
3. Patient Education & Retention
Patients who verify your products or participate in your marketing activities can give their consent to getting informational content from your brand via SMS (Chekkit uses phone numbers as a way to uniquely identify patients).
You can then start helping your patients to live better lives by providing them with helpful tips, suggesting complementary products that can help them, or just being there to celebrate with them when they need you.
Here's How To Start Using Chekkit on SAP ATTP
If you’re interested in getting started with SAP ATTP, there are a number of resources available for those looking to learn more about SAP ATTP and get started with the solution. Click here for the SAP ATTP help portal.
To use Chekkit. with your SAP ATTP, all you need to do is:
1. Visit the Chekkit page on the SAP Store: This is where you find solutions that have successfully been integrated with SAP solutions. You get a free trial with access to all the benefits so visit the SAP store to get started.
2. Enter your SAP universal customer ID: This is what links all your activities across the different SAP solutions. By supplying this, your chekkit account will automatically be linked to your SAP ATTP.
3. Start creating surveys, activities & tracking the data: With just one click, you’re on your way to enjoying all the benefits of a 2-way relationship between you and your consumers
You can learn more about Chekkit’s full range of software products by visiting our website or sending your inquiries by email to hello@chekkitapp.com.
If you’re interested in learning how you can easily interact directly with patients whenever they come in contact with your products, we will be more than happy to walk you through our technology.
As a pharmaceutical manufacturer, this technology will help you stay ahead of the curve and ensure that you can spot new market opportunities long before the competition.
