We are excited to announce that we have closed a pre-seed funding round of $500,000 with several notable investors coming on board. Joining this investment round are Launch Africa, Japan Strategic capital, Blockchain Founders Fund, and two syndicate groups of angel investors. Completing the funding is a grant from the Orange Corners program. Our vision at Chekkit has always […]
Chekkit Secures Drug Tracking & Verification Partnership in Afghanistan!
Africa and Asia are the continents that have been hit hardest by the problem of counterfeit goods. It has always been so for a long time, but not for long. Why? It’s simple, these continents are fighting back! How are they fighting back? With strategic PARTNERSHIPS! Over the years, we have seen several partnerships between progressive […]
Why You Need to Engage With Your Consumers More Often
These days, it seems like consumer engagement is just another phrase on the internet. It’s so popular now that anyone and everyone who wants to teach you about marketing will tell you that you need to engage with your consumers. With all the information flying around, it can be difficult to sort through it all […]
Is a Customer Rewards Program Still Relevant in 2021?
If you’re a business, you may be wondering if having a customer rewards program is still relevant in 2021. And the answer to this question is yes! In fact, loyalty programs have proven to give businesses many advantages in the modern consumer world. With the social media market continuing to grow, it’s no secret that […]
The Role of Consumer Loyalty Programs in Marketing. An FMCG Case Study
Have you found yourself asking this question; “Does my brand really need a loyalty program?” If you have, it may be because you don’t quite understand just how beneficial a properly executed loyalty program can be in marketing your FMCG brand. But look at it this way, big brands like Coca-Cola, Pepsi, Dangote, Golden Penny, etc […]
HOW TO AVOID COUNTERFEIT PRODUCTS ON SOCIAL MEDIA
Have you ever come across a product online which looked so original only to find out that you bought a fake version unknowingly? It hurts right? Here’s the story of Zeenah, a social media shopper who bought a Gucci bag that popped up on her Instagram feed because it was sold at a 90% discount. […]
Chekkit’s Afghan Drug Verification Pilot Goes National
After a successful pilot of Chekkit’s drug verification solution in collaboration with our blockchain partner, Fantom Foundation, the Afghanistan Ministry of Health has announced the rollout of the service nationally. The announcement was made on the 2nd of May 2021 at an event attended by a host of officials from the local government, Fantom Foundation, […]
Impact of Brand Loyalty on Consumer Behaviour
Consumers experience different phases when buying from certain brands. They constructively check product information, packaging, quality, company details and also evaluate multiple brands before making a final purchase decision. However, what drives a person to consistently buy from a brand rather than a competing brand is the trust earned over time. Brand loyalty is simply […]
SIMPLE TECHNIQUES TO OUTWIT COUNTERFEITERS
Counterfeiting is a rapidly growing issue in today’s market. Over the last decade, there has been an astronomical increase in counterfeit goods in the pharmaceutical, fashion, food, and cosmetics industries. Counterfeit products are now appearing at the top of search results and becoming more readily available to consumers. Not only do these counterfeit products reduce […]
Why NAFDAC Wants To Ban Sachet Alcoholic Drinks By 2023
The rate at which the underage population has access to alcohol is quite alarming because the manufacturers of this product make it accessible and affordable to everyone. Due to its availability in sachets, many young people experience the effects of drinking too much alcohol at an early stage in life. As a result, underage drinking […]