Africa and Asia are the continents that have been hit hardest by the problem of counterfeit goods. It has always been so for a long time, but not for long. Why? It’s simple, these continents are fighting back! How are they fighting back? With strategic PARTNERSHIPS! Over the years, we have seen several partnerships between progressive […]
Impact of Brand Loyalty on Consumer Behaviour
Consumers experience different phases when buying from certain brands. They constructively check product information, packaging, quality, company details and also evaluate multiple brands before making a final purchase decision. However, what drives a person to consistently buy from a brand rather than a competing brand is the trust earned over time. Brand loyalty is simply […]
SIMPLE TECHNIQUES TO OUTWIT COUNTERFEITERS
Counterfeiting is a rapidly growing issue in today’s market. Over the last decade, there has been an astronomical increase in counterfeit goods in the pharmaceutical, fashion, food, and cosmetics industries. Counterfeit products are now appearing at the top of search results and becoming more readily available to consumers. Not only do these counterfeit products reduce […]
Why NAFDAC Wants To Ban Sachet Alcoholic Drinks By 2023
The rate at which the underage population has access to alcohol is quite alarming because the manufacturers of this product make it accessible and affordable to everyone. Due to its availability in sachets, many young people experience the effects of drinking too much alcohol at an early stage in life. As a result, underage drinking […]
10 Most Commonly Counterfeited Products in Nigeria
Africa remains the continent most affected by counterfeits and with Nigeria being it’s most populous country, it’s little wonder the nation is facing an “epidemic” of fake products. From well-known places of commerce like the Yaba and Lagos Island markets in Lagos to the famous Aba market in Abia state and even on e-commerce platforms, […]
Why Do People Buy Counterfeit Goods?
Nowadays, it seems everywhere you turn, you are likely to find knock offs and counterfeit goods. People are increasingly buying and using them to the extent of even “showcasing” them. Why is this so? If there wasn’t a high demand for counterfeit products, would there be a growing supply? Absolutely not! So why then would […]
Practical Strategies For Earning Consumer Loyalty
Put simply, loyalty refers to consumers patronizing your brand repeatedly over extended periods. It is the definitive term for a scenario whereby a consumer picks your product over that of every competitor. For example, if someone goes to buy a tin of milk from a supermarket, doesn’t find the brand he/she wants to buy but […]
How to Boost Sales with Consumer Rewards and Loyalty Programs
A loyalty or reward program is simply a marketing strategy that rewards consumers for frequently engaging with a brand/product (mostly by means of purchase). The logic behind an effective loyalty program is that the more consumers purchase your products, the more they get rewarded and as a result, you generate more sales and revenue. Asides, from the […]
Covid19 & Counterfeits: How Can Brands Protect Themselves?
As the global Covid19 pandemic continues to advance, most enterprises have experienced a shift in their business operations. Organizations are fast embracing telecommuting and have also encouraged their staff to work remotely from home in order to curtail the spread of the virus. There has also been changes in our individual daily activities because this pandemic caught the […]
6 Most Dangerous Counterfeit Products
A counterfeit product could mean FAKE or Sub-standard, FAKE is a completely different product packaged like the original and Sub-standard, being a copy of the original but of lesser quality. As the problem of counterfeiting is yet to be completely brought under control, there are products that should be given special priority in the anti-counterfeiting fight. […]