These days, it seems like consumer engagement is just another phrase on the internet. It’s so popular now that anyone and everyone who wants to teach you about marketing will tell you that you need to engage with your consumers. With all the information flying around, it can be difficult to sort through it all […]
Chekkit Closes $500k Pre-seed Round To Save More Lives and Secure The Pharmaceutical & FMCG Industries
We are excited to announce that we have closed a pre-seed funding round of $500,000 with several notable investors coming on board. Joining this investment round are Launch Africa, Japan Strategic capital, Blockchain Founders Fund, and two syndicate groups of angel investors. Completing the funding is a grant from the Orange Corners program. Our vision at Chekkit has always […]
Chekkit’s Afghan Drug Verification Pilot Goes National
After a successful pilot of Chekkit’s drug verification solution in collaboration with our blockchain partner, Fantom Foundation, the Afghanistan Ministry of Health has announced the rollout of the service nationally. The announcement was made on the 2nd of May 2021 at an event attended by a host of officials from the local government, Fantom Foundation, […]
Chekkit Secures Drug Tracking & Verification Partnership in Afghanistan!
Africa and Asia are the continents that have been hit hardest by the problem of counterfeit goods. It has always been so for a long time, but not for long. Why? It’s simple, these continents are fighting back! How are they fighting back? With strategic PARTNERSHIPS! Over the years, we have seen several partnerships between progressive […]
10 Most Commonly Counterfeited Products in Nigeria
Africa remains the continent most affected by counterfeits and with Nigeria being it’s most populous country, it’s little wonder the nation is facing an “epidemic” of fake products. From well-known places of commerce like the Yaba and Lagos Island markets in Lagos to the famous Aba market in Abia state and even on e-commerce platforms, […]
Practical Strategies For Earning Consumer Loyalty
Put simply, loyalty refers to consumers patronizing your brand repeatedly over extended periods. It is the definitive term for a scenario whereby a consumer picks your product over that of every competitor. For example, if someone goes to buy a tin of milk from a supermarket, doesn’t find the brand he/she wants to buy but […]