Africa and Asia are the continents that have been hit hardest by the problem of counterfeit goods. It has always been so for a long time, but not for long. Why? It’s simple, these continents are fighting back! How are they fighting back? With strategic PARTNERSHIPS! Over the years, we have seen several partnerships between progressive […]
10 Most Commonly Counterfeited Products in Nigeria
Africa remains the continent most affected by counterfeits and with Nigeria being it’s most populous country, it’s little wonder the nation is facing an “epidemic” of fake products. From well-known places of commerce like the Yaba and Lagos Island markets in Lagos to the famous Aba market in Abia state and even on e-commerce platforms, […]
Practical Strategies For Earning Consumer Loyalty
Put simply, loyalty refers to consumers patronizing your brand repeatedly over extended periods. It is the definitive term for a scenario whereby a consumer picks your product over that of every competitor. For example, if someone goes to buy a tin of milk from a supermarket, doesn’t find the brand he/she wants to buy but […]