Africa and Asia remain the two continents most affected by counterfeits and with Nigeria being one of the most populous countries in both regions, it’s little wonder the country is facing an influx of fake products. From well-known places of commerce like the Yaba and Lagos Island markets in Lagos to the famous Aba market […]
Practical Strategies For Earning Consumer Loyalty
Put simply, loyalty refers to consumers patronizing your brand repeatedly over extended periods. It is the definitive term for a scenario whereby a consumer picks your product over that of every competitor. For example, if someone goes to buy a tin of milk from a supermarket, doesn’t find the brand he/she wants to buy but […]