Have you found yourself asking this question; “Does my brand really need a loyalty program?” If you have, it may be because you don’t quite understand just how beneficial a properly executed loyalty program can be in marketing your FMCG brand. But look at it this way, big brands like Coca-Cola, Pepsi, Dangote, Golden Penny, etc […]
HOW TO AVOID COUNTERFEIT PRODUCTS ON SOCIAL MEDIA
Have you ever come across a product online which looked so original only to find out that you bought a fake version unknowingly? It hurts right? Here’s the story of Zeenah, a social media shopper who bought a Gucci bag that popped up on her Instagram feed because it was sold at a 90% discount. […]
4 Benefits of Counterfeiting, No 3 is Very Key
I guess you’re thinking we’ve lost our minds to even suggest that counterfeiting is remotely beneficial right? bear with us, it’ll become clearer soon. It’s a known fact that counterfeit products cost as much as $300 billion worth of damage to the global economy and we can’t seem to get it under control aided by […]