These days, it seems like consumer engagement is just another phrase on the internet. It’s so popular now that anyone and everyone who wants to teach you about marketing will tell you that you need to engage with your consumers. With all the information flying around, it can be difficult to sort through it all […]
Is a Customer Rewards Program Still Relevant in 2021?
If you’re a business, you may be wondering if having a customer rewards program is still relevant in 2021. And the answer to this question is yes! In fact, loyalty programs have proven to give businesses many advantages in the modern consumer world. With the social media market continuing to grow, it’s no secret that […]
The Role of Consumer Loyalty Programs in Marketing. An FMCG Case Study
Have you found yourself asking this question; “Does my brand really need a loyalty program?” If you have, it may be because you don’t quite understand just how beneficial a properly executed loyalty program can be in marketing your FMCG brand. But look at it this way, big brands like Coca-Cola, Pepsi, Dangote, Golden Penny, etc […]
Impact of Brand Loyalty on Consumer Behaviour
Consumers experience different phases when buying from certain brands. They constructively check product information, packaging, quality, company details and also evaluate multiple brands before making a final purchase decision. However, what drives a person to consistently buy from a brand rather than a competing brand is the trust earned over time. Brand loyalty is simply […]
How to Boost Sales with Consumer Rewards and Loyalty Programs
A loyalty or reward program is simply a marketing strategy that rewards consumers for frequently engaging with a brand/product (mostly by means of purchase). The logic behind an effective loyalty program is that the more consumers purchase your products, the more they get rewarded and as a result, you generate more sales and revenue. Asides, from the […]
Covid19 & Counterfeits: How Can Brands Protect Themselves?
As the global Covid19 pandemic continues to advance, most enterprises have experienced a shift in their business operations. Organizations are fast embracing telecommuting and have also encouraged their staff to work remotely from home in order to curtail the spread of the virus. There has also been changes in our individual daily activities because this pandemic caught the […]
6 Most Dangerous Counterfeit Products
A counterfeit product could mean FAKE or Sub-standard, FAKE is a completely different product packaged like the original and Sub-standard, being a copy of the original but of lesser quality. As the problem of counterfeiting is yet to be completely brought under control, there are products that should be given special priority in the anti-counterfeiting fight. […]
Surviving Counterfeiting In The Fourth Industrial Revolution
The fourth industrial revolution is a new chapter in human development which is characterized by a series of new technologies that bring together the social, political, cultural, and economic world that will bring about change in the way we live and interact with the world around us. The emergence of digital systems, networked communications, machine […]