Why You Need to Engage With Your Consumers More Often
These days, it seems like consumer engagement is just another phrase on the internet. It’s so popular now that anyone and everyone who wants to teach you about marketing will…
You’ll find articles on the state of consumer engagement in the consumer goods and pharmaceutical space
Is a Customer Rewards Program Still Relevant in 2021?
If you’re a business, you may be wondering if having a customer rewards program is still relevant in 2021. And the answer to this question is yes! In fact, loyalty…
The Role of Consumer Loyalty Programs in Marketing. An FMCG Case Study
Have you found yourself asking this question; "Does my brand really need a loyalty program?" If you have, it may be because you don't quite understand just how beneficial a…
Impact of Brand Loyalty on Consumer Behaviour
Consumers experience different phases when buying from certain brands. They constructively check product information, packaging, quality, company details and also evaluate multiple brands before making a final purchase decision. However,…
How to boost sales using consumer rewards and loyalty programs
How to Boost Sales with Consumer Rewards and Loyalty Programs
A loyalty or reward program is simply a marketing strategy that rewards consumers for frequently engaging with a brand/product (mostly by means of purchase). The logic behind an effective loyalty program…
How brands can protect themselves during covid19
Covid19 & Counterfeits: How Can Brands Protect Themselves?
As the global Covid19 pandemic continues to advance, most enterprises have experienced a shift in their business operations. Organizations are fast embracing telecommuting and have also encouraged their staff to work remotely…
6 Most Dangerous Counterfeit Products
A counterfeit product could mean FAKE or Sub-standard, FAKE is a completely different product packaged like the original and Sub-standard, being a copy of the original but of lesser quality.…
The Four Revolutions Thus Far
Surviving Counterfeiting In The Fourth Industrial Revolution
The fourth industrial revolution is a new chapter in human development which is characterized by a series of new technologies that bring together the social, political, cultural, and economic world…