You’ll find articles on the state of consumer engagement in the consumer goods and pharmaceutical space
Having built software for marketing teams in the pharmaceutical industry, food, beverage, and retail, we can categorically say that the odd one out is pharma marketing. Like the "black sheep"…
Before we go into how you can implement serialization for your pharmaceutical products, let's do a recap of what serialization is and why it is important.You might end up realizing…
Have you ever seen a bottle of wine or medicine pack with a QR code and wondered if those good-looking square images can really stop someone from making a fake version…
Chekkit Technologies today announced that its Traceability and Consumer Intelligence SaaS is now available on SAP ® Store
These days, it seems like consumer engagement is just another phrase on the internet. It’s so popular now that anyone and everyone who wants to teach you about marketing will…
If you’re a business, you may be wondering if having a customer rewards program is still relevant in 2023. And the answer to this question is yes! In fact, loyalty…
Have you found yourself asking this question; "Does my brand really need a loyalty program?" If you have, it may be because you don't quite understand just how beneficial a…
Consumers experience different phases when buying from certain brands. They constructively check product information, packaging, quality, company details and also evaluate multiple brands before making a final purchase decision. However,…
A loyalty or reward program is simply a marketing strategy that rewards consumers for frequently engaging with a brand/product (mostly by means of purchase). The logic behind an effective loyalty program…
As the global Covid19 pandemic continues to advance, most enterprises have experienced a shift in their business operations. Organizations are fast embracing telecommuting and have also encouraged their staff to work remotely…