A loyalty or reward program is simply a marketing strategy that rewards consumers for frequently engaging with a brand/product (mostly by means of purchase). The logic behind an effective loyalty program is that the more consumers purchase your products, the more they get rewarded and as a result, you generate more sales and revenue. Asides, from the […]
Covid19 & Counterfeits: How Can Brands Protect Themselves?
As the global Covid19 pandemic continues to advance, most enterprises have experienced a shift in their business operations. Organizations are fast embracing telecommuting and have also encouraged their staff to work remotely from home in order to curtail the spread of the virus. There has also been changes in our individual daily activities because this pandemic caught the […]
6 Most Dangerous Counterfeit Products
A counterfeit product could mean FAKE or Sub-standard, FAKE is a completely different product packaged like the original and Sub-standard, being a copy of the original but of lesser quality. As the problem of counterfeiting is yet to be completely brought under control, there are products that should be given special priority in the anti-counterfeiting fight. […]
Surviving Counterfeiting In The Fourth Industrial Revolution
The fourth industrial revolution is a new chapter in human development which is characterized by a series of new technologies that bring together the social, political, cultural, and economic world that will bring about change in the way we live and interact with the world around us. The emergence of digital systems, networked communications, machine […]