After a successful pilot of Chekkit's drug verification solution in collaboration with our blockchain partner, Fantom Foundation, the Afghanistan Ministry of Health has announced the rollout of the service nationally.…
Consumers experience different phases when buying from certain brands. They constructively check product information, packaging, quality, company details and also evaluate multiple brands before making a final purchase decision. However,…
Counterfeiting is a rapidly growing issue in today's market. Over the last decade, there has been an astronomical increase in counterfeit goods in the pharmaceutical, fashion, food, and cosmetics industries.…
The rate at which the underage population has access to alcohol is quite alarming because the manufacturers of this product make it accessible and affordable to everyone. Due to its…
Africa and Asia are the continents that have been hit hardest by the problem of counterfeit goods. It has always been so for a long time, but not for long. Why?…
Africa remains the continent most affected by counterfeits and with Nigeria being it's most populous country, it's little wonder the nation is facing an "epidemic" of fake products. From well-known…
Nowadays, it seems everywhere you turn, you are likely to find knock offs and counterfeit goods. People are increasingly buying and using them to the extent of even "showcasing" them.…
Put simply, loyalty refers to consumers patronizing your brand repeatedly over extended periods. It is the definitive term for a scenario whereby a consumer picks your product over that of…
A loyalty or reward program is simply a marketing strategy that rewards consumers for frequently engaging with a brand/product (mostly by means of purchase). The logic behind an effective loyalty program…
As the global Covid19 pandemic continues to advance, most enterprises have experienced a shift in their business operations. Organizations are fast embracing telecommuting and have also encouraged their staff to work remotely…