4 Trusted Ways To Avoid Counterfeit Products on Social Media
Have you ever come across a product online which looked so original only to find out that you bought a fake version unknowingly? It hurts right? Here’s the story of…
Chekkit’s Afghan Drug Verification Pilot Goes National
After a successful pilot of Chekkit's drug verification solution in collaboration with our blockchain partner, Fantom Foundation, the Afghanistan Ministry of Health has announced the rollout of the service nationally.…
How Does Brand Loyalty Impact Consumer Behaviour?
Consumers experience different phases when buying from certain brands. They constructively check product information, packaging, quality, company details and also evaluate multiple brands before making a final purchase decision. However,…
4 Effective Techniques To Combat Counterfeit Products
Counterfeiting is a rapidly growing issue in today's market. Over the last decade, there has been an astronomical increase in counterfeit goods in the pharmaceutical, fashion, food, and cosmetics industries.…
Why NAFDAC Wants To Ban Sachet Alcoholic Drinks By 2023
The rate at which the underage population has access to alcohol is quite alarming because the manufacturers of this product make it accessible and affordable to everyone. Due to its…
Chekkit Secures Drug Tracking & Verification Partnership in Afghanistan!
Africa and Asia are the continents that have been hit hardest by the problem of counterfeit goods. It has always been so for a long time, but not for long. Why?…
10 Most Commonly Counterfeited Products in Nigeria
Africa remains the continent most affected by counterfeits and with Nigeria being it's most populous country, it's little wonder the nation is facing an "epidemic" of fake products. From well-known…
5 Shocking Reasons Why People Buy Counterfeit Goods
Nowadays, it seems everywhere you turn, you are likely to find knock offs and counterfeit goods. People are increasingly buying and using them to the extent of even "showcasing" them.…
7 Evergreen Strategies For Earning Consumer Loyalty
Put simply, loyalty refers to consumers patronizing your brand repeatedly over extended periods. It is the definitive term for a scenario whereby a consumer picks your product over that of…
How to boost sales using consumer rewards and loyalty programs
How To Boost Sales with Consumer Rewards and Loyalty Programs
A loyalty or reward program is simply a marketing strategy that rewards consumers for frequently engaging with a brand/product (mostly by means of purchase). The logic behind an effective loyalty program…