If you’re a business, you may be wondering if having a customer rewards program is still relevant in 2021. And the answer to this question is yes! In fact, loyalty programs have proven to give businesses many advantages in the modern consumer world. With the social media market continuing to grow, it’s no secret that […]
The Role of Consumer Loyalty Programs in Marketing. An FMCG Case Study
Have you found yourself asking this question; “Does my brand really need a loyalty program?” If you have, it may be because you don’t quite understand just how beneficial a properly executed loyalty program can be in marketing your FMCG brand. But look at it this way, big brands like Coca-Cola, Pepsi, Dangote, Golden Penny, etc […]
Impact of Brand Loyalty on Consumer Behaviour
Consumers experience different phases when buying from certain brands. They constructively check product information, packaging, quality, company details and also evaluate multiple brands before making a final purchase decision. However, what drives a person to consistently buy from a brand rather than a competing brand is the trust earned over time. Brand loyalty is simply […]
How to Boost Sales with Consumer Rewards and Loyalty Programs
A loyalty or reward program is simply a marketing strategy that rewards consumers for frequently engaging with a brand/product (mostly by means of purchase). The logic behind an effective loyalty program is that the more consumers purchase your products, the more they get rewarded and as a result, you generate more sales and revenue. Asides, from the […]