Is a Customer Rewards Program Still Relevant in 2023?
If you’re a business, you may be wondering if having a customer rewards program is still relevant in 2023. And the answer to this question is yes! In fact, loyalty…
The Role of Consumer Loyalty Programs in FMCG Marketing
Have you found yourself asking this question; "Does my brand really need a loyalty program?" If you have, it may be because you don't quite understand just how beneficial a…
How Does Brand Loyalty Impact Consumer Behaviour?
Consumers experience different phases when buying from certain brands. They constructively check product information, packaging, quality, company details and also evaluate multiple brands before making a final purchase decision. However,…
How to boost sales using consumer rewards and loyalty programs
How To Boost Sales with Consumer Rewards and Loyalty Programs
A loyalty or reward program is simply a marketing strategy that rewards consumers for frequently engaging with a brand/product (mostly by means of purchase). The logic behind an effective loyalty program…