The challenge
Nivea wanted to reward shoppers for choosing its products in-store, in a controlled environment where every reward could be tied to a genuine, verified purchase.
The solution
Chekkit sticker labels were applied to Nivea moisturiser and deodorant spray in specific stores. At the till, consumers verified the product over USSD — no app or data needed — and received a free roll-on for the purchase.
The results
In one week, 4,800 products were sold and verified and 4,800 roll-ons went out, with consumer preference data gathered and analysed alongside — a clean one-to-one link between verification and sales.
