The challenge
Amaizing Day is a newer line in the Golden Penny portfolio, and Flour Mills wanted a promotion that rewarded repeat purchase rather than a single entry — with proof of purchase verified at the point of sale, in partner stores across Lagos, Oyo and Ogun states.
The mechanic
After buying, shoppers presented their receipt and product to an in-store agent and received a voucher. Scratching the silver panel revealed a unique code; entering it on theamaizinator.com (or scanning the QR on the pack) unlocked registration and loaded points — 600 for a 600g pack, 450 for a 45g roll pack. Games and quizzes earned extra points, and a live leaderboard showed every participant where they stood. More packs meant more points and more chances to win.
The platform
Chekkit built and operated the whole campaign stack: the voucher and code system, points ledger, games and quizzes, leaderboard, partner-store directory and participant accounts — with data handling aligned to the Nigeria Data Protection Regulation and Flour Mills as data controller. The same ChekIntel foundation that powered the Golden Penny 65th Buy & Win ran underneath.
