Chekkit presents The Trust Summit — Lagos, Oct 24.

CONSUMER RESEARCH

Surveying #EndSARS protesters with a bottle of water

During the October 2020 #EndSARS protests, Chekkit put survey codes on the bottled water handed out at protest grounds — and captured what protesters actually wanted, in their own words, within a day.

PRODUCTS USED

Chekkit surveys · USSD

TYPE

Consumer research

MEDIUM

Codes on bottled water

DURATION

One day

Pallets of bottled water at the protest
0

engagement on the surveys

0

to collect the dataset

0

insight reports published

The challenge

The #EndSARS movement was large, decentralised and widely misrepresented. There was no reliable, first-hand data on who the protesters were, what they had experienced, or what they wanted the government to do.

The solution

Bottled water distributed at protest grounds carried a Chekkit code. Protesters who dialled in answered a short survey — about their occupation, their experience of police harassment and brutality, which units they held most responsible, and the reforms they wanted — on any phone, without an app.

#EndSARS survey insight: what protesters want the government to do

The results

The survey ran for a single day and achieved over 80% engagement. Chekkit published the findings as a series of insight reports covering what protesters wanted the government to do, which police units were most often accused of harassment, who the protesters actually were by occupation, and how widespread police brutality was among respondents.

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