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Case Study

Indomie's In-Store "Win Airtime Promo"

Goal

Reward consumers for buying cartons of Indomie noodles, collect demographic data, and understand the consumer's preference when cooking Indomie noodles

How

Our labels (cards) were placed in cartons of Indomie Onion Chicken Noodles and a consumer claims his/her reward by verifying the carton of noodles using the PIN on the card inside the carton. Cartons were sold in popular retail outlets accross the country. Consumers took a two-question survey on their noodle preferrence before getting their reward.

Reward

Airtime

Verification

USSD

Volume

5,000 cartons

Indomie Indomie

Outcome

The campaign lasted for 4 month and
we were able to achieve the following

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3,000+

Products verified

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N1m+

airtime shared

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Data on consumer
preferrence and was
gathered and analysed

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Chekkit Technologies Corp. was founded
in 2018 to offer product verification, anti-counterfeiting and provides manufacturers
with a way to engage consumers directly.

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+234 (0) 813 849 1667 | +234 (0) 806 489 8353

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