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Case Study

Golden Penny Garri Field Activation

Goal

Record in-field sales performance of marketing agents and track their inventory to ensure accountability.

How

We created a USSD shortcode for agents who went out to market places selling the garri product. When a consumer purchases, he/she dials the agent's USSD code, takes a short survey to ascertain quantity bought and is rewarded with a free sachet for every 3 bought.

Reward

Free Product (For every 3 products bought)

Verification

USSD

Golden Penny

Outcome

The campaign lasted for about three
weeks and we were able to achieve
the following

20,000+

units sold

6,500+

free sachets
given out

Inventory was
accurately
tracked per sales
agent

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Chekkit Technologies Corp. was founded
in 2018 to offer product verification, anti-counterfeiting and provides manufacturers
with a way to engage consumers directly.

chekkitapp

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+234 (0) 813 849 1667 | +234 (0) 916 834 5818

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