Goal
Record in-field sales performance of marketing agents and track their inventory to ensure accountability.
How
We created a USSD shortcode for agents who went out to market places selling the garri product. When a consumer purchases, he/she dials the agent's USSD code, takes a short survey to ascertain quantity bought and is rewarded with a free sachet for every 3 bought.
Reward
Free Product (For every 3 products bought)
Verification
USSD
Outcome
The campaign lasted for about three weeks and we were able to achieve the following:
20,000
units sold
6,500
free sachets
given out
Inventory was
accurately tracked per sales agent
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