Case Study

Indomie's In-Store "Win Airtime Promo"

Goal

Reward consumers for buying cartons of Indomie noodles, collect demographic data, and understand the consumer's preference when cooking Indomie noodles

How

Our labels (cards) were placed in cartons of Indomie Onion Chicken Noodles and a consumer claims his/her reward by verifying the carton of noodles using the PIN on the card inside the carton. Cartons were sold in popular retail outlets accross the country. Consumers took a two-question survey on their noodle preferrence before getting their reward.

Reward

Airtime

Verification

USSD

Volume

5,000 cartons

indomie win airtime promo with chekkit chekkit dial and win promo for indomie

Outcome

The campaign lasted for 4 month and we were able to achieve the following:

3,000

products verified

N1m +

airtime shared

Data on consumer preferrence and was gathered and analysed

Be Wise, Run Your Promotions The Right Way