Case Study

Golden Penny Garri Field Activation

Goal

Record in-field sales performance of marketing agents and track their inventory to ensure accountability.

How

We created a USSD shortcode for agents who went out to market places selling the garri product. When a consumer purchases, he/she dials the agent's USSD code, takes a short survey to ascertain quantity bought and is rewarded with a free sachet for every 3 bought.

Reward

Free Product (For every 3 products bought)

Verification

USSD

chekkit activation promo for golden penny garri

Outcome

The campaign lasted for about three weeks and we were able to achieve the following:

20,000

units sold

6,500

free sachets
given out

Inventory was
accurately tracked per sales agent

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