The challenge
Flour Mills needed to record the in-field sales performance of the marketing agents selling its new Golden Penny Garri in marketplaces, and to track their inventory — so that every sachet could be accounted for.
The solution
Each agent got their own USSD shortcode. When a consumer bought the product, they dialled the agent's code, answered a short survey confirming how many they had bought, and were rewarded with a free sachet for every three purchased. Every dial was a sale logged against a named agent.
The results
Over about three weeks the activation sold more than 20,000 units and gave out over 6,500 free sachets — with inventory accurately tracked per sales agent for the first time.
