Goal
Reward consumers for buying cartons of Indomie noodles, collect demographic data, and understand the consumer's preference when cooking Indomie noodles
How
Our labels (cards) were placed in cartons of Indomie Onion Chicken Noodles and a consumer claims his/her reward by verifying the carton of noodles using the PIN on the card inside the carton. Cartons were sold in popular retail outlets accross the country. Consumers took a two-question survey on their noodle preferrence before getting their reward.
Reward
Airtime
Verification
USSD
Volume
5,000 cartons
Outcome
The campaign lasted for 4 month and we were able to achieve the following:
3,000
products verified
N1m +
airtime shared
Data on consumer preferrence and was gathered and analysed
Be Wise, Run Your Promotions The Right Way
