{"id":2276,"date":"2022-11-26T18:53:29","date_gmt":"2022-11-26T18:53:29","guid":{"rendered":"https:\/\/chekkitapp.com\/blog\/?p=2276"},"modified":"2022-11-29T07:47:56","modified_gmt":"2022-11-29T07:47:56","slug":"what-is-serialization-in-pharma-drug-distribution","status":"publish","type":"post","link":"https:\/\/chekkitapp.com\/blog\/what-is-serialization-in-pharma-drug-distribution\/","title":{"rendered":"What is Serialization in Pharma &#038; Where is it a Regulation for Drug Distribution?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2276\" class=\"elementor elementor-2276\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16428cc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16428cc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b163620\" data-id=\"b163620\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb51105 elementor-widget elementor-widget-text-editor\" data-id=\"cb51105\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>&#8220;What&#8217;s all the fuss around serialization and traceability all about?&#8221;<\/p><p>&#8220;It seems like there&#8217;s a new pharmaceutical regulation every 10 years.&#8221;<\/p><p>&#8220;These extra cost makes it harder for small and medium pharmaceutical companies to survive&#8221;<\/p><p>These are some of what we hear the most whenever we&#8217;re speaking at pharma events and the topic of serialization comes up.<\/p><p>Are such regulations harsh?<\/p><p>Definitely not!<\/p><p>Regulations like these are very important in <a href=\"https:\/\/chekkitapp.com\/blog\/5-of-the-best-anti-counterfeit-solutions-today\/\">stopping the spread of counterfeits for good<\/a> and in so doing, save lives that could have been ruined. After all, the goal of a pharmaceutical product in the first place is to save and preserve life.<\/p><p>In this article, we will clearly show you what serialization means generally, how it is applied in the pharmaceutical industry, and how you too can start enjoying its benefits.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-953ebd7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"953ebd7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e408f5b\" data-id=\"e408f5b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-721e178 elementor-widget elementor-widget-heading\" data-id=\"721e178\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is the General Meaning of Serialization?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3eaddca elementor-widget elementor-widget-text-editor\" data-id=\"3eaddca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In simple terms, serialization means giving a unique\u00a0identifier to an item. For example, a natural form of serialization is our fingerprint. <a href=\"https:\/\/www.healthline.com\/health\/do-identical-twins-have-the-same-fingerprints#chances\">No two individuals have the same fingerprint, even twins.<\/a>\u00a0<\/p><p>Asides from pharmaceuticals, other sectors like the logistics &amp; aviation sector also use the concept of serialization for tracking packages and luggage respectively.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6462f4 elementor-widget elementor-widget-image\" data-id=\"a6462f4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/chekkitapp.com\/blog\/wp-content\/uploads\/2022\/11\/article-fingerprint-copy-1024x576.jpg\" class=\"attachment-large size-large wp-image-2278\" alt=\"pharma serialization is similar to other serialization\" srcset=\"https:\/\/chekkitapp.com\/blog\/wp-content\/uploads\/2022\/11\/article-fingerprint-copy-1024x576.jpg 1024w, https:\/\/chekkitapp.com\/blog\/wp-content\/uploads\/2022\/11\/article-fingerprint-copy-300x169.jpg 300w, https:\/\/chekkitapp.com\/blog\/wp-content\/uploads\/2022\/11\/article-fingerprint-copy-768x432.jpg 768w, https:\/\/chekkitapp.com\/blog\/wp-content\/uploads\/2022\/11\/article-fingerprint-copy-1536x864.jpg 1536w, https:\/\/chekkitapp.com\/blog\/wp-content\/uploads\/2022\/11\/article-fingerprint-copy.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-781d236 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"781d236\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c0725a4\" data-id=\"c0725a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de384c5 elementor-widget elementor-widget-heading\" data-id=\"de384c5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Serialization in Pharma?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e902820 elementor-widget elementor-widget-text-editor\" data-id=\"e902820\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Pharma serialization is the process of assigning unique serial numbers to every drug packaging that is sellable; primary, secondary, and tertiary. So from blisters, to bottles, cartons, and pallets, they all carry a unique identifier. This <a href=\"https:\/\/chekkitapp.com\/blog\/2-big-disadvantages-of-anti-counterfeiting-solutions-using-qr-code\/\">unique identifier can either be QR Codes<\/a> or DataMatrix Codes (depending on the country\/region) and carry information about the product&#8217;s origin and validity.<\/p><p>These codes are then printed visibly on the respective packaging and are linked to each other. That is, the code of a bottle of drug is linked to the code of the carton it came in, which is also linked to the pallet that transported it from the factory\/warehouse.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94ba8d5 elementor-widget elementor-widget-image\" data-id=\"94ba8d5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/chekkitapp.com\/blog\/wp-content\/uploads\/2022\/11\/Different-levels-of-serialisation-copy-1024x576.jpg\" class=\"attachment-large size-large wp-image-2280\" alt=\"\" srcset=\"https:\/\/chekkitapp.com\/blog\/wp-content\/uploads\/2022\/11\/Different-levels-of-serialisation-copy-1024x576.jpg 1024w, https:\/\/chekkitapp.com\/blog\/wp-content\/uploads\/2022\/11\/Different-levels-of-serialisation-copy-e1669486151956-300x169.jpg 300w, https:\/\/chekkitapp.com\/blog\/wp-content\/uploads\/2022\/11\/Different-levels-of-serialisation-copy-e1669486151956-768x432.jpg 768w, https:\/\/chekkitapp.com\/blog\/wp-content\/uploads\/2022\/11\/Different-levels-of-serialisation-copy-1536x864.jpg 1536w, https:\/\/chekkitapp.com\/blog\/wp-content\/uploads\/2022\/11\/Different-levels-of-serialisation-copy-e1669486151956.jpg 900w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af4e5d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"af4e5d2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2759610\" data-id=\"2759610\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16f029e elementor-widget elementor-widget-heading\" data-id=\"16f029e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are the Requirements for Implementing Pharmaceutical Serialization?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5de676a elementor-widget elementor-widget-text-editor\" data-id=\"5de676a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>While exact methods may differ, countries\u00a0usually use <a href=\"https:\/\/www.gs1.org\/standards\/traceability\">serialization guidelines from the GS1 organization<\/a>. GS1\u00a0works with regulatory bodies to develop frameworks for traceability using the serialization on products.\u00a0To <a href=\"https:\/\/chekkitapp.com\/blog\/how-to-implement-serialization-in-pharmaceutical-packaging\/\">implement serialization<\/a>, you would need the following:<\/p><ol><li>Global Location Number (GLN) to show country of origin<\/li><li>Global Trade Item Number (GTIN) to identify the type of product<\/li><li>Serial Number as a unique identifier for each product under the particular GTIN (SGTIN)<\/li><li>Lot information to identify manufacturer-specific batches of products from the same production run<\/li><li>Expiration date indicating the validity of the drug.<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8cb18f elementor-widget elementor-widget-image\" data-id=\"d8cb18f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/chekkitapp.com\/blog\/wp-content\/uploads\/2022\/11\/DATA-MATRIX-CODE-copy-1024x576.jpg\" class=\"attachment-large size-large wp-image-2279\" alt=\"Serialization datamatrix codes in pharma\" srcset=\"https:\/\/chekkitapp.com\/blog\/wp-content\/uploads\/2022\/11\/DATA-MATRIX-CODE-copy-1024x576.jpg 1024w, https:\/\/chekkitapp.com\/blog\/wp-content\/uploads\/2022\/11\/DATA-MATRIX-CODE-copy-300x169.jpg 300w, https:\/\/chekkitapp.com\/blog\/wp-content\/uploads\/2022\/11\/DATA-MATRIX-CODE-copy-768x432.jpg 768w, https:\/\/chekkitapp.com\/blog\/wp-content\/uploads\/2022\/11\/DATA-MATRIX-CODE-copy-1536x864.jpg 1536w, https:\/\/chekkitapp.com\/blog\/wp-content\/uploads\/2022\/11\/DATA-MATRIX-CODE-copy.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f262af2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f262af2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4daa880\" data-id=\"4daa880\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a011f00 elementor-widget elementor-widget-heading\" data-id=\"a011f00\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why is Serialization Important in Pharma? How Does Serialization Stop Counterfeiting?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82a2b64 elementor-widget elementor-widget-text-editor\" data-id=\"82a2b64\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This is where traceability comes in. The traceability guidelines from GS1 help to create a closed distribution system that monitors the movement of every drug produced in or imported into a region.\u00a0<\/p><p>That is, as the drug moves from manufacturer to distributor to retailer and to the final patient, everyone of them authenticates the product and their authentication is logged on the National database. This helps to automatically flag suspicious activities from these authentications.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed35870 elementor-widget elementor-widget-image\" data-id=\"ed35870\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/chekkitapp.com\/blog\/wp-content\/uploads\/2022\/10\/chekkit-traceability-copy-1024x575.png\" class=\"attachment-large size-large wp-image-2028\" alt=\"chekkit traceability and pharma serialization software\" srcset=\"https:\/\/chekkitapp.com\/blog\/wp-content\/uploads\/2022\/10\/chekkit-traceability-copy-1024x575.png 1024w, https:\/\/chekkitapp.com\/blog\/wp-content\/uploads\/2022\/10\/chekkit-traceability-copy-300x168.png 300w, https:\/\/chekkitapp.com\/blog\/wp-content\/uploads\/2022\/10\/chekkit-traceability-copy-768x431.png 768w, https:\/\/chekkitapp.com\/blog\/wp-content\/uploads\/2022\/10\/chekkit-traceability-copy.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">The end-to-end traceability system provided by Chekkit in collaboration with GS1<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a6f6ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a6f6ce\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b805b8c\" data-id=\"b805b8c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a898d0d elementor-widget elementor-widget-heading\" data-id=\"a898d0d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Where is Pharma Serialization a Regulation for Drug Distribution?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8469b78 elementor-widget elementor-widget-text-editor\" data-id=\"8469b78\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Serialization has long been a regulation in Europe, the United States of America, Brazil, Russia, the United Kingdom, China, Saudi Arabia, and many developed countries. Over the years, others have followed suit including many developing nations like Nigeria, India, South Africa, and many more across Africa,\u00a0South Ameria &amp; Asia.<\/p><p>In total, pharma serialization is a requirement in over 150 countries globally.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-969baff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"969baff\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e27da2\" data-id=\"6e27da2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6a1b25 elementor-widget elementor-widget-heading\" data-id=\"d6a1b25\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key TakeAway on Serialization in the Pharmaceutical Industry<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d304b0d elementor-widget elementor-widget-text-editor\" data-id=\"d304b0d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The backbone of any serialization effort is the software you use as this is what will manage millions and even billions of serial numbers for all your products as you grow. You will definitely require something powerful enough to do this seamlessly as well as something that can provide other business benefits.<\/p><p>There are many pharma serialization software out there but before you choose, make sure you go through our list of <a href=\"https:\/\/chekkitapp.com\/blog\/how-to-choose-your-pharma-serialization-software-5-most-important-criteria\/\">5 important criteria to consider before choosing a pharma serialization software.<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0b8eae2 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"0b8eae2\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c4af20\" data-id=\"5c4af20\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2701fd elementor-widget elementor-widget-text-editor\" data-id=\"c2701fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><u class=\"text-underline\"><a href=\"https:\/\/chekkitapp.com\/anti-counterfeit-technology-solutions\" target=\"_blank\" rel=\"noopener noreferrer\">Chekkit&#8217;s anti-counterfeit solution<\/a><\/u>\u00a0and serialization solution creates unique QR codes or DataMatrix codes for all your packaging levels. Our unique verification process helps you collect insights on drug efficacy, market diversions, side effects, helping you stay a step ahead of the competition always.<\/p><p>Will you like to see how it works? <span style=\"text-decoration: underline;\"><a href=\"https:\/\/chekkitapp.com\/blog\/demo-request-page\/\">Get a free product demo<\/a><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>&#8220;What&#8217;s all the fuss around serialization and traceability all about?&#8221; &#8220;It seems like there&#8217;s a new pharmaceutical regulation every 10 years.&#8221; &#8220;These extra cost makes it harder for small and medium pharmaceutical companies to survive&#8221; These are some of what we hear the most whenever we&#8217;re speaking at pharma events and the topic of serialization [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2281,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[5,3,2],"tags":[],"class_list":["post-2276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-anti-counterfeiting-consumer-protection","category-product-authentication","category-supply-chain","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Serialization in Pharma &amp; 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