Marketing Campaign Ideas Vault

All 10 campaigns use QR codes but they can also be achieved or amplified through USSD and/or SMS channels for persons without smartphones or an internet connection

The People’s Choice

Empower your consumers by making them the decision-makers for a new variant. As consumers vote on your landing page, they’re entered into a contest where they stand a chance to win a month’s supply of the winning variant.

Vibes On Vibes

Parties, concerts, and festivals are always a hit with the GenZ crowd, so why not give out free tickets to your consumers for actually buying your products? As they scan your QR codes and share the campaign on social media, they earn points that can be exchanged for tickets.

The King Of Nightlife

Night time is when the party animals come out to play. Run a contest for these “groovy bunch” and give bragging rights to the real kings and queens of night life. Place your QR codes on signages and billboards in different strategic locations, but here’s the catch, the QR codes are only visible at night. As consumers scan & share, they move up the rank from servant, knight, chief, all the way to a king/queen.

Filter Fever

You’ll hardly find a photo online that doesn’t use a filter but do you know that there are other awesome experiences that can be delivered using filters? Like playing games! Yes you heard that right. As consumers scan your QR codes, they can play a filter game on instagram using different parts of their faces/heads. They can then share their scores on social media and convert it to cash or products.

Chop Life Crew

This would work excellently for food and beverage brands. Partner with fast food outlets to reward walk-in customers. Scan the QR codes on your receipt and if you’ve bought something from my brand, you win a free meal, voucher, or merch. The gifts are automatically distributed at random. Add a bit of social sharing to amplify the campaign’s organic reach.

We Rise By Lifting Others

First, you choose a cause that matters to your consumers and also aligns with your brand. For every product they buy, you make a donation on their behalf towards that cause. Just scan to “donate”. At the end of the campaign, each person that donates gets a digital certificate that they can share on social media.

Who Wants To Be A Millionaire?

Giving most people a shot at N1,000,000+ will definitely get their attention. When buyers scan your QR code, they enter into a raffle draw. To engage them further, host weekly LIVE draws on social media where the raffle winner(s) are given a shot at the grand prize of N1,000,000 by answering “not-so-difficult” questions (could be brand related). Consolation prizes means there will be enough goodies to go around.

Let's Go Shopping

This is for brands who want more measurable value from in-store activations. Use your QR codes in very eye-catching ways that would be impossible to miss by persons in malls, retail outlets & markets. They scan, engage, and earn store credits (or coupon codes) which can only be redeemed on your e-commerce platform or partner store. Earning extra credits for social shares can also amplify the campaign.

Beer With Us!

If you own or manage a beer brand, odds are you currently have brand reps in bars somewhere. This campaign gamifies your in-bar activations. Buy 2 bottles of a particular brand and get a chance to win an instant gift from a brand rep. Simply scan the QR code provided by the rep and spin the lucky wheel. There can be options of airtime, data, free bottles, branded merch, etc.

The Classic Scratch & Win

Being able to reward only people buying your products is one of the reasons why scratch & win promos are so effective. Whether you’re placing scratch cards inside or on your product packaging, use this method to educate people about your brand. They just scratch, scan, connect with your brand, give feedback, and claim their purchase reward.

Chekkit has helped leading Pharma & FMCG brands engage and collect insights directly from millions of their consumers with & without an internet connection