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GOAL:

Reward consumers for buying a carton of Indomie noodles

How: Our labels (cards) were placed in cartons of Indomie Onion Chicken Noodles and a consumer claims his/her reward by verifying the carton of noodles using the PIN on the card inside the carton. Cartons were sold in popular retail outlets accross the country. Consumers took a two-question survey on their noodle preferrence before getting their reward.

Volume: 5000 labels (5000 cartons)

Reward: Airtime

Verification: USSD

The campaign lasted for 4 months
and we were able to achieve the following:

2,665+

Product Verifications

N1,000,000+

Airtime Distributed

Data

on consumer preferrence and was gathered and analysed

Data

on consumer demographics was also gathered

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