Case Study

Flour Mills 60th Anniversary Reward Campaign

Goal

Reward consumers for buying Golden Penny & Collect Insights on Demographics of Buyers

How

One phone number and QR code was printed on the packaging of Golden Penny products. A landing page was also created with a form to collect participants' data. When a consumers dials the phone number, they get a voice prompt welcoming them to the Flour mills campaign, after which they receive an SMS with the landing page weblink. If a consumer scans the QR code, it takes them directly to the landing page. After entering their information to participate, consumers receive points and are collated on a leader board. Rewards are then distributed based at random to participants and based on their position on the leaderboard. Points can also be gained by sharing on social media.

Reward

Airtime, Vouchers, iPhones, Golden Penny Bumpa Packs, T-shirts

Verification

Phone number dial, QR code scan

Integrations Done

Upviral software (for leaderboard and social sharing)

flourmills anniversary consumer promo with chekkit

Outcome

The Flour Mills Team Had Access To A Dashboard To Track Reward Distribution & Engagement Levels

1,722

reward winners

99%

success rate

200k +

consumer hits

Be Wise, Run Your Promotions The Right Way