One phone number and QR code was printed on the packaging of Golden Penny products. A landing page was also created with a form to collect participants' data. When a consumers dials the phone number, they get a voice prompt welcoming them to the Flour mills campaign, after which they receive an SMS with the landing page weblink. If a consumer scans the QR code, it takes them directly to the landing page. After entering their information to participate, consumers receive points and are collated on a leader board. Rewards are then distributed based at random to participants and based on their position on the leaderboard. Points can also be gained by sharing on social media.
Airtime, Vouchers, iPhones, Golden Penny Bumpa Packs, T-shirts
Phone number dial, QR code scan
Upviral software (for leaderboard and social sharing)