Case Study

Nivea's in-store Reward Campaign

Goal

Reward consumers for purchasing Nivea products in-store

How

Our sticker labels were placed on Nivea's moisturizer and deodorant spray. Consumers verified the product using USSD and got rewarded with a free roll-on for purchase. The campaign was done in a controlled environment (specific stores).

Reward

Free Product (Roll-on)

Verification

USSD

chekit dial and win nivea promo in stores

Outcome

The campaign lasted for one week and we were able to achieve the following:

4,800

Products sold
and verified

4,800

Free Nivea
roll-ons given out

Data on consumer
preferrence and was gathered and analysed

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